Last July, Johan Bruyneel and I kicked off a ridiculously ambitious fundraiser: The Grand Slam for Zambia. The idea was as simple as it was big: raise enough money for World Bicycle Relief to buy kids in Zambia 1000 bikes. We offered a huge number of great prizes as well as a pretty noble carrot: [...]
Source: http://www.fatcyclist.com/2012/02/02/just-look-at-what-youve-done/
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